2023–2024
Cybersecurity SaaS (anonymized)
SQL pipeline grew 3.2× in 9 months, ABM for 80 enterprise accounts.
Account-based marketing and pipeline generation in the enterprise segment. Expert in PLG (Product-Led Growth) and demand generation.
SQL pipeline grew 3.2× in 9 months, ABM for 80 enterprise accounts.
Reset PLG strategy, free→paid conversion rose from 2.1% to 6.8%.