2023–2024
Retail chain (anonymized)
Rebranding of 3 brands, NPS up 22 points.
CMOFMCGRetail
Soon
Interim CMO
Expert in building consumer brands and digital transformation. Led rebranding projects for leading retail chains.
Selected missions
2021–2022
FMCG manufacturer (anonymized)
Launched D2C channel, e-commerce revenue +180% YoY.
Competences
Brand strategyDigital marketingD2CRebrandingCustomer insightATL/BTL